Curling Canada (formerly the Canadian Curling Association) have just launched their new identity. So far it’s been well received and is a welcome update to a rather dated looking logo. The new identity now sits nicely alongside other sporting organizations such as the Canadian Olympic Team, and Team Canada that went through similar updates. In fact the same designers worked on all of these to build a cohesive Canadian sporting brand. And the people responsible – Greg Durrell and Ben Hulse of Hulse & Durrell.
But for now, click the link to learn more about the rebrand.