Some technically wizardry here as done by Stephen MacLeod (aka OnWhite). He is a production artist specializing in image retouching. Want that beer to look cool and refreshing… send it to Stephen. Want that razor blade to appear dynamic and energetic… give it to Stephen. The sheer amount of work that goes into producing these images is unbelievable. It takes patience, skill and a solid understanding of the physics of light and shadow. The final result is a kind of stylized hyper-realistic image, generally used to promote products. Check out some of his videos to for a behind the scenes look…
