“We understand.” This is the ethos of Toronto’s Concrete, a brand agency which aims to engage both brains and hearts. For clients large and small, their portfolio shows not just their work but the journey it takes in Concrete’s hands, the decisions they make, and how those decisions echo throughout the project itself, from digital identities into physical spaces. Whoever they seem to work with— be it Joe Fresh, McDonald’s, or the local MEC— each identity is distinctive and reflective of that client’s ethos. We may not see Concrete in the style, but we see them in that thoughtful process behind each case study, in the questions they ask and the decisions they make, manifesting in these unique identities.
